As a photographer, building an impressive portfolio is the first step towards taking your brand to a higher level.
A portfolio serves as a gallery that displays your best work. However, building it is not just about collating random content that you think is good.
Making a photography portfolio is a creative process that involves strategy and skill.
Many good photographers do not know how to make a photography portfolio that leaves the viewer in awe.
If that is the case and you want help to make one, this is the right article for you. You will find some helpful tips and tricks here to get started.
Traditional Portfolio Vs. Digital Portfolio
A traditional photography portfolio typically includes printouts of some of the photographer’s work. You can just hand them over to your prospective client in a folder.
Another way to create portfolios is to digitize your work. It is not possible to be a successful photographer without having an online presence.
Many photographers already upload their work over the internet on different social media sites. This gives your work exposure to a larger audience, helping it earn more appreciation and acknowledgement.
Think about it this way – how many people could you possibly approach through traditional portfolios at a time?
A digital presence enables people from all around the world to see your content.
You will not only attract a number of followers if your work is good and consistent but will also gain more clients.
Another way of going digital with your content is to put it up on a website.
Keep reading to know more about how to create a digital photography portfolio..
Create a Separate Website
You might already be posting some of your work on various social media sites, but that is not enough if you are a professional photographer.
It is important that you create an entirely separate digital space for your artistic venture.
Create a website dedicated to showcasing the best of your work.
You can find several portfolio builder websites that will help you browse through different templates that you can use for your portfolio.
It is also important to figure out the exact purpose of your portfolio.
You should know the type of viewers you want to attract and plan your portfolio accordingly.
You should also mould your ideas according to the client base you expect to have.
Narrow Your Selection Down
Try not to get blown away by the prospect of creating a portfolio.
Remember that a portfolio is only supposed to showcase a part of your work, and not all of it.
You cannot simply put all of your work on display in your portfolio. Nobody would want to scroll through too many pictures.
Keep it concise and relevant.
Also keep your expertise in mind while uploading your work on the website.
For example, you may specialize in fashion photography but may frequently do wedding shoots as well.
In a case like this, it is important to keep your areas separate and display different work on separate pages.
The main niche that you work on should always be the highlight of your portfolio. The rest of your work can be displayed on the secondary pages of your website.
Another thing to take care of is the resolution of the images.
You should only upload pictures that are taken from good cameras and that are clear.
Your portfolio will present a lasting impression upon your client. Remember to display only the most relevant pieces that you think will speak for your work.
Creating a portfolio can be an overwhelming task. If you cannot decide what your portfolio should look like, don’t worry.
Working in a creative field, you might be used to dealing with creative blocks. We can agree that one way to deal with it is to seek inspiration from outside.
If you are stuck and unable to make progress with your portfolio, just go and check out other portfolios out on the web. You will find plenty of photography portfolio ideas there.
Taking inspiration from other photography portfolios can help you in many ways.
Most importantly, you will get an idea of what all a portfolio should include.
Apart from that, you will also be able to check out other people’s work and compare it with your own. It will give you a rough idea about the quality of your work, and how you can improve it.
You can use this to figure out what’s missing in other photographer’s portfolios or let your imagination run and try to create an original trend.
Welcome Feedback And Criticism
It is important to consider others’ opinions when you are working in a creative field.
One will undoubtedly be a fan of their own work, but it takes a lot to face criticism. Especially when you get it on a piece that you worked hard on.
Upon the completion of your portfolio or while you are still working on it, ask for opinions from your near and dear ones.
The more people inspect your work and give you feedback upon it, the more you will understand how your work is likely to be perceived.
Make sure that you also ask specialists and other people who know about photography to provide their valuable opinion. Make them review your portfolio and ask them how you can improve it further.
This way, you will be able to understand how other people view your portfolio and what impression it creates.
You can always try and improve your portfolio if you get any constructive criticism or advice.
Making a portfolio can certainly be challenging, but it is nothing you cannot do given you follow the right guidelines.
Being a successful photographer is not just about owning a good quality camera and shooting everything and anything. It also requires a lot of careful planning to grow as a photographer.
We hope that this article answers all your questions regarding how to create a photography portfolio.
With the help of this article, we hope that you will now be able to build a strong portfolio that will help you become a successful photographer.