Book Reviews
Photo Seminars Back Cover

Freelance Photographers Handbook
by Cliff & Nancy Hollenbeck
Index, 128 pages, b/w and color photos, resource listing, glossary, soft cover.
From Amherst Media, Inc. Order number AM1633 $29.95
 plus $4.00 S&H (US & CA)

Complete Overviews Of:
What it takes to be a freelancer
The fields of freelance photography
Equipment & computer needs
How to start a business
The business of photography

About the authors: Cliff and Nancy Hollenbeck are one of the leading photography and film teams. They specialize in editorial and commercial image making throughout the world, for major airlines, cruise lines, advertising agencies, national magazines, book publishers and tourism associations.

Review:

Right off you know that "Freelance Photographer’s Handbook" by Cliff and Nancy Hollenbeck means business with a capital B. Their new book fills a big void for any photographer thinking about a career as a freelancer or an established freelance photographer that want to sharpen their business skills. The Hollenbecks have the talent, experience and background to give out many useful tips, pointers and ideas about what it takes to be a successful freelance photographer.

The book covers just about every aspect of photography as a business. There are ten very solid chapters covering subjects such as: The fields of photography, the technology of photography, the business of business, the rules of freelancing and selling your photography to name just a few. They have also included a listing of ‘Other Resources’ that cover such items as books, magazines and web sites on photography and business and a list of Professional Associations.

Profit is not a dirty word, as all working freelancers know. Learning how to profit from your photography is the key to your success. A career in freelance photography can and will be challenging for the most talented photographer. That’s the great value of this new book from the Hollenbecks. "Freelance Photographer’s Handbook" is a long over due and well-written ‘business’ guide that will profit any photographer wishing to make money at our craft.



Brian Ratty
Photo-Seminars.com

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