Master the Techniques You Need
To Build A Successful Photography Business.

Features: 
* Selling, short and long range goals. 
* Determining the kind of clients you want. 
* Creating a professional image that appeals to your target demographic. 
* Tips for achieving professional lighting and posing effects.  
* Techniques for effectively managing your business.
* Reducing your overhead to increase your profit margin.
* Setting the mood for the big sales, then making the close.
* Marketing through direct mail, mall displays, yellow pages, word of mouth and more.
* The importance of networking in building a business.


Photography is not an easy way to make a living, but with the right skills, both behind the camera and as a business person, it can be very rewarding - financially and creatively. Using time-tested techniques, James Williams shows you how to avoid common pitfalls and effectively build a thriving business. Whether you live in a big city or small town, you'll gain the skills you need to open a new studio or enhance and existing one!