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Course Outline & Syllabus
Mary On Marketing 
By Mary Malone 

The business of photography is just like the business of any other enterprise. It doesn’t matter if you own a portrait studio, a catalog studio or do freelance magazine photography, you have to run your business like a business. And if you are going to be successful with your enterprise you have to know how to ‘market’ and ‘sale’ your services. The ‘Mary On Marketing’ workshop is an introduction to some very important sales and marketing concepts. Mary Malone, who developed this workshop, is a freelance marketing consultant working within the communications industry. Mary is also a graduate of Brooks Institute Of Photography and has worked within professional photography industry for many years. Mary knows ‘sales and marketing’ and knows how to use the correct tools and concepts to make any business grow and prosper. 
There is one free sample lesson for this workshop. To access the remaining lessons you may obtain a user id and password by registering at Admissions.

This workshop was designed for the professional and 
semi-professional photographer.

Warning: This seminar is copyrighted and intended for the personal use of the user. The author of this workshop assumes no responsibility for the use of the concepts contained within this workshop. This workshop and/or its information may not be used in any other public forum.

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Lesson One 
To Market To Market
Marketing is the most used and misused 
word in the business lexicon. 

Lesson Two
For Whom the Bell Curves
Products, companies, and industries all fit 
a bell curve life cycle.

Lesson Three
Ask and Ye Shall Receive
The basic rule of collecting receivables is to minimize 
the time between the sale of the product or 
service and the collection of your money. 

Lesson Four
Listen, Listen, LISTEN!
We are born into this world with 
two ears and one mouth.

Lesson Five
“I Can Buy It For Less”  
Those words spoken by a buyer bring 
too many sales presentations to a halt. 

Lesson Six 
SERVICE SELLS  
Each staff member knows that how they treat 
the customer is key to our sales growth.

Lesson Seven 
Where there’s a will there’s a way!
This proverb got me through college, 
financially and academically.