PSFilmstrip.jpg (88123 bytes)

semhead.gif (15612 bytes)

Course Outline & Syllabus
The Business Of Photography
By Brian Ratty ©2002

Making a profit in professional photography can be as difficult as the images making process itself. You may be a creative genius, but if your business is not profitable and you don’t pay your bills you will soon be out of business. This workshop details some of the “in’s and out’s” of establishing and staying in business. Remember, if professional photography was easy, everyone would be doing it! 

There is one free sample lesson for this workshop. To
access the remaining lessons you may obtain a user id and password by registering at Admissions
.

This workshop was designed for the 
Serious Amateur and
Semi - Professional Photographer

Warning: This seminar is copyrighted and intended for the personal use of the user. This workshop and/or it's information may not be used in any other public forum.

lesson1.gif (2060 bytes)
Getting Stated (Lesson 1) 

Profit
Choosing Your Direction
Advertising Photography
Portrait Photography
Corporate Photography
Photojournalism

Your Portfolio, Part 1 (Lesson 2)

Types of Portfolios
Portfolio Formats
Advertising Form
Portrait Format
Corporate Format
Journalism Format 

Your Portfolio, Part 2 (Lesson 3)

Editing and More Editing
Assignments for Preparing Your Portfolio
Leave Behinds 

Face To Face  (Lesson 4)

The Interview
You Are Your Best Fan
Dressing The Part
Be On Time
Be Agreeable
Be Prepared

Breaking In  (Lesson 5)

Assignments
Destination Magazine
Stock House
Model and Talent

Staying In (Lesson 6)

Digging Deeper
Reps
Staff Sales
Marketing
Self-Promotion

Pricing (Lesson 7)

Copyrights
Per Shot
Day Rate
Usage Fee
Hourly Rate

Taking Care Of Business, Part 1 (lesson 8)

Seed Money
Setting Up Your Business
Regulations

Taking Care Of Business, Part 2 (lesson 9) 

Your Taxes
Your Bank Relationship
Your Business Practices
Your Reputation
Your Rewards

Other Resources 

Final Exam 

30 Multiple Choice Questions

 



FastCounter by bCentral