Advertising photography is only one of the many disciplines of professional photography. In major markets, New York, Chicago, Los Angles, San Francisco etc., the advertising photographer is truly a specialist. In small markets this type of photography is done by what is called  ‘commercial’ photographers who do other types of assignments as well. Most of the photographers who are receiving those profitable advertising assignments have developed a reputation as a creative photographer over long years of training and experience. Advertising photography is not a discipline for the novice.

This workshop will outline the general guidelines for this career path. You will learn the fundamental elements of working with or becoming an advertising specialist.

Warning: This seminar is copyrighted and intended for the personal use of the user. This workshop and/or it's information may not be used in any other public forum.

• Why Use Photography In Advertising 
• It’s A Team Effort
• Sample Ads
• Working From Layouts

• Space Requirements 
• Tones And Contrast
• Set Building
• Props

• Casting The Illustration
• Working With Models
• The Amateur Model
• Using Make-up

• Medium Format Cameras
• View Cameras
• Tungsten Lighting
• Electronic Flash 

• Importance Of Lighting
• Keep Your Lighting Simple
• Using Daylight
• Using Reflectors

• The Studio
• Facts Of Advertising Photography
• A Blended Discipline
• Rewards 

• Books
• Video
• Internet links
• Schools